How many of you have a Facebook fan page for your photography business? That’s good. Probably most of you.
How many of you have clicked on the “suggest this page to a friend” and selected ALL your friends and hit “Invite”?
Stop doing that shit. And stop holding contests that say “Hey, I want to hit N-amount of fans by X-date”.. That does nothing except “up” the amount of your followers of people that don’t care.
Do all of your friends want to purchase your services as a photographer? Probably not. Word-of-mouth marketing by your friends could help you greatly, but the chances of them doing that with so much “noise” on their wall’s these days…slim to none.
Do this:
- Focus on your photography
- Post your results
- Interact with the people on your wall
- Make a difference in their day
Too many people these days focus on amount of followers/fans/friends/etc… By focusing on what you’re trying to sell, is much more effective and leads to higher quality sales.
Thanks to Frank for writing this blog post yesterday to inspire this one.
Thanks for the props Corey. Fan pages are great if the work remains relevant, fresh, focused, and good. The harrassing emails and requests get old real fast.
Your dragging me to your page, what is keeping me here?
@michael Exactly! If you’re producing content and something COOL to look at, people will talk. That’s a whole other conversation in itself.
@frank Yea, signal-to-noise.. Too much noise everyone doesn’t care.. Too much signal, everyone gets the feeling you’re selling them something all the time
I completely agree with your article. It truly is not about numbers, it is about quality. We are very much in a referral based business. With social media it is important to “show people” what you can do as well as sharing with them what you are currently working on & what you have recently done. Do not be afraid to show people the fruits of your labor and passion. Your social media fans are basically people on your sales staff whom you do not have to pay. They are a great way to “get the word out”" about YOU!
I like the “signal-to-noise” analogy. Well put.
@mario Thanks. There’s a balance between the two that people don’t understand these days